I Don't Usually Like Ads, But When I Do, I prefer Dos Equis.

I usually don’t pay attention to most ads that I see on TV because they are either annoying or plain stupid, but there is one series of ads that I particularly enjoy and it is the ad campaign for Dos Equis beer, “the most interesting man in the world.”



I feel these commercials (especially the one at 1:14 in the above video) are very appealing to consumers in much the same way as the Old Spice ads are. They are not only funny, but appeal to consumers in a certain way. Based on the types of appeals we talked about in lecture, these beer ads appeal to consumers through achievement, prominence and attention. These types of ads show prominent figures or groups of people who stand out and demonstrate their product in a way that makes people want to strive to be like them. In that sense, the goal is for them to buy whatever product the person is advertising. This ad is expressing all the achievements of the “most interesting man in the world” and draws attention to his amazing, almost super-human personality. He makes men want to be like him, or at least do what he does (this is where the beer comes in). This ad definitely shows a man who is extremely interesting, appealing, cool, and has achieved many things that normal men can only dream of, but the one thing they can hope to do is drink the same beer as him, which is exactly what the ad accomplishes.